All your equipment in one place
Manage inventory and leads in one dashboard. Easier administration.
Keystone gives you a single place to manage your equipment listings and capture leads—no more spreadsheets or scattered sources.
- •Equipment inventory with specs, photos, and pricing
- •Leads from showcase, widget, forwarded emails in one dashboard
- •Less admin, clearer overview, faster responses
Inventory and leads. One dashboard.
Manage your equipment with specs, photos, and pricing. Every inquiry from your showcase, widget, or forwarded emails lands in one place—so you never miss a buyer.
Equipment overview
CAT 320 Excavator
Excavator
€85,000
availableLiebherr LTM 1100
Crane
€450,000
availableKomatsu D65
Bulldozer
€120,000
soldVolvo EC220
Excavator
€95,000
available| Lead | Equipment | Message | Source | Status | Date |
|---|---|---|---|---|---|
Marco van Berg m.vanberg@bouw.nl | CAT 320 Excavator | Interested in the CAT 320 excavator, is it still available? | widget | new | 2026-02-08 |
Thomas Schmidt t.schmidt@gmx.de | Liebherr LTM 1100 | Could you send me specs and pricing for the Liebherr crane? | email | followup needed | 2026-02-07 |
Jan Bakker j.bakker@contractor.nl | Komatsu D65 | Saw your bulldozer listing, when can we view it? | manual | qualified | 2026-02-06 |
Leads from everywhere. One dashboard.
Leads from your showcase page, widget, or forwarded emails. All stored in one place with source tracking. Respond faster and close more deals.
Your own showcase page and widget
A public page at yourbusiness.keystone.equipment. Visitors browse your inventory, filter by type or price, and submit inquiries. Add the widget to your website. Share the URL anywhere.
How it works
Step 1: Send us equipment details
Send us photos and specs for your first 10 machines. We'll create the listings and configure your showcase page.
Step 2: Leads land in one dashboard
All inquiries—from any source—appear in your Keystone dashboard. You see name, email, message, equipment, source, and status at a glance.
Step 3: Respond and manage
Respond to inquiries and manage follow-up from your dashboard. Track which equipment gets the most interest and optimize your inventory.




Data and security
Encryption
Data is encrypted in transit (TLS/SSL) and at rest.
GDPR
We process data based on contract, legitimate interest, consent, and legal obligation.
International transfers
Data transfers outside the EEA are protected by Standard Contractual Clauses (SCCs).
Breach notification
In the event of a breach, we notify affected users and the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) within 72 hours.
Subprocessors: Supabase, Vercel, Paddle, Resend, Google Analytics. All bound by data processing agreements.