All your equipment in one place

Manage inventory and leads in one dashboard. Easier administration.

Keystone gives you a single place to manage your equipment listings and capture leads—no more spreadsheets or scattered sources.

  • Equipment inventory with specs, photos, and pricing
  • Leads from showcase, widget, forwarded emails in one dashboard
  • Less admin, clearer overview, faster responses

Inventory and leads. One dashboard.

Manage your equipment with specs, photos, and pricing. Every inquiry from your showcase, widget, or forwarded emails lands in one place—so you never miss a buyer.

Equipment overview

CAT 320 Excavator

Excavator

€85,000

available

Liebherr LTM 1100

Crane

€450,000

available

Komatsu D65

Bulldozer

€120,000

sold

Volvo EC220

Excavator

€95,000

available
LeadEquipmentMessageSourceStatusDate
Marco van Berg
m.vanberg@bouw.nl
CAT 320 Excavator
Interested in the CAT 320 excavator, is it still available?
widget
new
2026-02-08
Thomas Schmidt
t.schmidt@gmx.de
Liebherr LTM 1100
Could you send me specs and pricing for the Liebherr crane?
email
followup needed
2026-02-07
Jan Bakker
j.bakker@contractor.nl
Komatsu D65
Saw your bulldozer listing, when can we view it?
manual
qualified
2026-02-06

Leads from everywhere. One dashboard.

Leads from your showcase page, widget, or forwarded emails. All stored in one place with source tracking. Respond faster and close more deals.

Your own showcase page and widget

A public page at yourbusiness.keystone.equipment. Visitors browse your inventory, filter by type or price, and submit inquiries. Add the widget to your website. Share the URL anywhere.

How it works

Step 1: Send us equipment details

Send us photos and specs for your first 10 machines. We'll create the listings and configure your showcase page.

Step 2: Leads land in one dashboard

All inquiries—from any source—appear in your Keystone dashboard. You see name, email, message, equipment, source, and status at a glance.

Step 3: Respond and manage

Respond to inquiries and manage follow-up from your dashboard. Track which equipment gets the most interest and optimize your inventory.

Analytics dashboard
Leads management
Equipment inventory
Dashboard overview

Data and security

Encryption

Data is encrypted in transit (TLS/SSL) and at rest.

GDPR

We process data based on contract, legitimate interest, consent, and legal obligation.

International transfers

Data transfers outside the EEA are protected by Standard Contractual Clauses (SCCs).

Breach notification

In the event of a breach, we notify affected users and the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) within 72 hours.

Subprocessors: Supabase, Vercel, Paddle, Resend, Google Analytics. All bound by data processing agreements.